Elaine Siu
Elaine Siu is an adviser at Material Innovation Initiative (MII), where she previously served as the chief innovation officer. She has also served as the managing director of Good Food Institute APAC and is the author of the book Your Next 40,000 Hours. Siu advises startups, corporations, and investors on strategies and industry insights, particularly on harnessing the power of technology and market forces to shift the world away from industrial animal agriculture. She is a contributor to the Observatory.
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