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Bjørn Lomborg, a visiting professor at the Copenhagen Business School, is Director of the Copenhagen Consensus Center. His books include The Skeptical Environmentalist, Cool It, How to Spend $75 Billion to Make the World a Better Place, The Nobel Laureates' Guide to the Smartest Targets for the World, and, most recently, Prioritizing Development. In 2004, he was named one of Time magazine's 100 most influential people for his research on the smartest ways to help the world.